Auckland boasts of a booming real estate scenario at the moment with an almost 20% increase in sales per year. Home staging refers to the process of preparing a residence for sale in the real estate market. Just like any form of advertising, home staging makes use of different techniques to make a property look more appealing and attractive to potential customers. Use of greenery, lights, paintings and accessories are common and effective tools of home staging. Home staging is swiftly becoming an integral part of selling a property, hence increasing the demand for home staging professionals among home sellers and real estate agents. Home staging business is a relatively low-cost start-up, which can be executed as a part-time or home business as well. If you are into interior designing, this would be the perfect aspect for you to explore without investing much capital. Here are four tips and tricks that can help you set up a successful home staging business.
- Do Your Research:
A business is obviously a serious affair and a little homework is always helpful. Not only should you be adept in interior designing, you must have a clear idea about the local real estate market. Knowledge of the real estate trends can help you gauge the taste of your clients. Also, you must also have a clear picture of the current scenario of the business itself, so as to identify your competitors and their strengths.
- Hone Your Skills:
Enhance your staging and designing skills by getting enrolled in one of the many advanced training programs available in Auckland. Not only will it make you better and more knowledgeable about home staging designing, but it would be a strong point in your resume. It is true that most real estate agents would not bother about qualifications if your work is good enough, but the certificates from these training add significantly to your credibility.
- Build a Portfolio:
Building an impressive portfolio of your past works is an important part of your home staging business. It would demonstrate your capability and success to your potential clients. Include only the best of your initial and low cost works in your portfolio and add active references to enhance your reputation.
- Communication and Marketing:
Like any other product or service in the market, advertising your business and having good contacts within your business community is a very important part of running a successful business. Having good communication skills will help you a lot while dealing with demanding clients. Be sure to have extremely clear conversations with your clients regarding the available resources, their expectation and the price. As for marketing, putting up online and offline advertisements is a good way to create brand awareness.
Home staging business is something that would not see a downward trend in the near future. With the required skills, correct plan and resources, you can set up a successful business for yourself, which would bring you profit while following your passion.